SD-Based Sony Electronics Inks Technology Deal with NFL ...Middle East

Sony Electronics headquarters in Rancho Bernardo. Photo by Balintawak via Wikimedia Commons Sony Electronics and the National Football League announced a deal Wednesday naming Sony as an “official technology partner of the NFL.” The San Diego-based subsidiary of Sony Corporation of America will also become the league’s new official headphones provider. The partnership includes an expansion of Sony’s sports technology through Hawk-Eye Innovations to support officiating and the development of on- field and sideline technologies, including a new coach’s sideline headset that will debut in the 2025 season. The NFL and Sony will work to develop the headset supporting coach-to- coach

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