Here Comes The Creator Agency Shopping Spree — TVREV ...Middle East

It’s a tale as old as digital. Last week, Publicis Group acquired Influential, one of the top independent shops focused on helping brands connect with creators. The deal is the latest to confirm the importance of creators to a new generation or two of consumers, and the holding companies’ need to ramp up their capabilities […] The post Here Comes The Creator Agency Shopping Spree — TVREV appeared first on NY Times News Today.

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