Olympics Represents Over 80% of Streaming Audience on Warner Bros. Discovery’s Max, Discovery+ in Europe ...Middle East

In just two days, Warner Bros. Discovery’s Max and Discovery+ streaming services pulled in more unique viewers for the Paris Olympics than for the entire summer Olympic Games in Tokyo in 2021. Max, which launched internationally ahead of the Olympics to enlist new subscribers, has benefited from strong momentum. The games have accounted for 80% […]

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