DOCUMENTARY Backfired: the Vaping Wars Vaping products were originally marketed as short-term tools to help people give up smoking. But since commerce abhors obsolescence, it was inevitable that a new generation would be encouraged to use the same technology as a potentially cooler way of getting nicotine into the bloodstream. This absorbing Audible Original tells the story of how the people behind the Juul vape were allowed to advertise to trend-conscious young people using techniques that had long been denied to Big
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