Physical spaces, pop-ups, and the utilization of fan power are all inherent to Seoul’s retail scene Since 2019, I’ve always wanted to go to Seoul. These plans however were pushed back at the start of the pandemic. And even when I resumed travel in 2023, Seoul wasn’t the destination. Five years down the line, with increased Korean proficiency and K-pop fixations, I finally got to visit South Korea’s capital with my family. Wanting to go to Seoul was a no-brainer. I’ve been a huge K-pop fan since the end of 2018, and I just got out of a semester with an intensive Korean language class. I wanted to put everything I’ve learned into practice. My TikTok For You page, however, decided to sho
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