Google announced an update to the advertising section within Google Analytics 4 (GA4). The enhancement aims to clarify and align user counts eligible for remarketing and ad personalization. Under the change, advertisers can now quickly view the size of their “Advertising Segments” within GA4’s interface. These segments represent the pool of users whose data can be leveraged for remarketing campaigns and personalized ad targeting through products like Google Ads. Improved Synchronization For Unified Insights Previously, there could be discrepancies between the user counts shown as eligible for advertising use cases in GA4 and the Google Ads Audience Manager. With this update, Google says th
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