The popular soda brand has unveiled this year's Super Bowl ad, which both pokes a little fun at Coca-Cola and one of the most viral moments of 2025—and fans can't get enough of it.
The bear makes his choice before removing the blindfold, shocked to find he’s chosen the Pepsi. He goes therapy, meanders forlornly through busy city streets, and looks longingly through restaurant windows at the Pepsis on the table before he meets another bear who offers him a can.
A trimmed version of the ad is set to air during this year's Super Bowl, which takes place next Sunday, Feb. 8.
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"I just wanted to say, Pepsi I love you so much for this, genuinely. A CGI, human made commercial of a drink I loved all my life. You ARE THE GOAT," one viewer applauded.
"While coke is busy making AI ads, Pepsi is actually being creative!" someone else quipped. "Great ad."
A press release shared with Parade notes that the commercial was made with "a combination of live action and CGI elements," but Parade has reached out for comment regarding any use of AI.
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