Pepsi is "rewriting cola history" with a cheeky new ad campaign that playfully absconds with its biggest competitor's mascot, turning the tables in a long-standing cola rivalry.
The popular soda brand has unveiled this year's Super Bowl ad, which both pokes a little fun at Coca-Cola and one of the most viral moments of 2025—and fans can't get enough of it.
The complete ad begins with a blindfolded taste test, with a polar bear—which, as you may recall, has long been the mascot of Coca-Cola since the ‘90s—seated in front of cans of Coke Zero Sugar and Pepsi Zero Sugar.
The bear makes his choice before removing the blindfold, shocked to find he’s chosen the Pepsi. He goes therapy, meanders forlornly through busy city streets, and looks longingly through restaurant windows at the Pepsis on the table before he meets another bear who offers him a can.
In another hysterical twist, the bears go on a date to a concert, where they’re bashfully captured on the jumbotron in a position identical to the viral kiss cam at a Coldplay concert.
A trimmed version of the ad is set to air during this year's Super Bowl, which takes place next Sunday, Feb. 8.
Fans Think Pepsi Struck Gold With Its Latest Campaign
Viewers took note of the apparent lack of AI in the creation of the new clip—something that Pepsi's main competitor has been ripped apart for over the last couple of years.
"I just wanted to say, Pepsi I love you so much for this, genuinely. A CGI, human made commercial of a drink I loved all my life. You ARE THE GOAT," one viewer applauded.
"This commercial is savage! Absolutely an ad to remember!" another praised.
"While coke is busy making AI ads, Pepsi is actually being creative!" someone else quipped. "Great ad."
"This Is the ad I wouldn't skip," another viewer admitted, while someone else praised the "real emotion, real magic made by human[s]."
A press release shared with Parade notes that the commercial was made with "a combination of live action and CGI elements," but Parade has reached out for comment regarding any use of AI.
Related: The NFL Names Its First-Ever 'Chief Kindness Officer' Ahead of Super Bowl LX
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