After Kendall Jenner publicly revealed she is betting on the Patriots to win the big game, Kraft responded with a calm and confident message that quickly grabbed attention across sports and entertainment circles.
In a short video shared on social media on Thursday, the 84-year-old businessman addressed Jenner directly after hearing about her Super Bowl pick. Jenner, who stars in a new Super Bowl ad for Fanatics Sportsbook, announced she placed her money on New England to defeat the Seattle Seahawks on Feb. 8.
Kendall Jenner at the Fifth Annual Academy Museum Gala held at the Academy Museum of Motion Pictures on October 18, 2025 in Los Angeles, California.Photo by Gilbert Flores/Variety via Getty Images
Hey @KendallJenner, we got this ? pic.twitter.com/iIn4YBPtSt
— New England Patriots (@Patriots) January 29, 2026Robert Kraft Shuts Down ‘Kardashian Curse’ Talk
Kraft made it clear he is not buying into the superstition. Instead of focusing on online theories, he leaned on the Patriots’ history of thriving in tough situations.
The Patriots are set to face the Seattle Seahawks in Super Bowl LX at Levi’s Stadium in Santa Clara, California. Oddsmakers have listed New England as slight underdogs, which only added fuel to the discussion after Jenner revealed her choice.
“Haven’t you heard? The internet says I’m cursed,” she says in the ad, before adding humor about her wealth and past relationships. By the end of the commercial, Jenner declares she is ready to “bet on something new: football players.”
During the same show, Jenner revealed she sought advice from former Patriots quarterback Tom Brady before making her decision. She FaceTimed Brady on air, asking him for insight as she tried to make an “educated decision.”
The pick even sparked playful social media banter with her ex-boyfriend Devin Booker, who openly bet against her by choosing the Seahawks.
kendall jenner and devin booker!!! pic.twitter.com/yYvgjLohXa
— kendall jenner archive (@archivekend) January 29, 2026Related: Kendall Jenner Is Back in a Major Commercial — Nearly 9 Years After Pepsi
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