With schools out for the summer and prime vacation season in full swing, now may not be the most obvious time to start thinking about holiday shopping. However, that’s exactly what’s on the minds of 16% of holiday gift givers who have already begun to make purchases in anticipation of the end-of-year festivities, according to CivicScience data from June. How does that compare to years past, and who exactly are these out-of-season shoppers? The latest CivicScience data answers these questions and more. Those beginning their holiday shopping in the summer have held steady since 2023. Although the percentages are not quite as high as in 2022, when 19% of respondents had begun their holiday s
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