GURUGRAM : Logistics technology provider Pidge recently announced that it has joined the Government-run Open Network for Digital Commerce (ONDC). The collaboration aims to accelerate e-commerce growth, particularly focusing on hyperlocal and same-city deliveries across India. By utilizing Pidge’s extensive network, which includes over 200 regional and national partners, the initiative seeks to increase e-commerce penetration beyond the current 5% level in the country. How will this partnership impact e-commerce? The ONDC Network aims to promote inclusivity for sellers, particularly small and medium-sized enterprises (SMEs). Ratne
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