Mile offers a similar benefit for brands as Heat does, the co-founders say — allowing them to move stock at scale while maintaining oversight across orders, inventory and revenue transparency. The main difference is in the customer experience: Mile allows users to browse and select products, which was developed based on feedback from Heat users who wanted more of an expansive and curated shopping experience. Mile also offers a much broader variety of brands, seasonless products and categories (Heat boxes are mainly limited to jersey items). Members will be selected in an application process that the co-founders likens to that of a private members’ club: applications will be judged based on
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