Sweltering heat, dripping ice cream cones and hurricanes on the horizon: Summer has undeniably arrived in the Sunshine State. The season, unofficially book-ended between Memorial Day and Labor Day, reaches its peak with the Fourth of Jul– er… Halloween? Despite 90-degree temperatures, some local retailers are already stocked with decorations for the fall holiday. This merchandising phenomenon, known as “holiday creep,” refers to festive decorations arriving to stores earlier and earlier in the season. Creators on TikTok and YouTube are already calling for a “code orange,” which is how “Halloween Hunters” signal that new decor has hit stores. But is it just a bunch of hocus pocus? Barely on
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