The numbers of insurance customers putting more effort into shopping around for the best cover has increased sharply as people look for the best deal available, new research from UK premium finance company Premium Credit has shown. Its research reveals that 62% of customers say they are now working harder to find the best price and quality of cover compared with 53% in last year’s Premium Credit Insurance Index and 43% when the index reported in 2022. According to Premium Credit, the rapid rise in the number of people spending more time shopping around is mainly driven by the ongoing cost of living crisis. Around 66% who are spending more time comparing prices and quality of cover say the
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