Every industry has its jargon and its acronyms. For hotel technologists, this is the PMS, CRS, POS, IBE, CRM, BI, AI, ML, PCI, as well as financial KPIs to monitor like GOPPAR, GSS or CPOR. While useful as heuristics for discussing business challenges, over time such technical details can unknowingly narrow one’s focus to the point where it limits one’s appreciation for concurrent trends in other industries. Specifically for our purposes today, when hoteliers hear the word ‘technology’, they may conjure images of the abovementioned alphabet soup, and yet there’s a whole other parallel world of spa (‘spatech’), fitness (‘fittech’) and wellness technologies (‘welltech’) that are just waiting f
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