The search community is still unpacking and processing the huge reveal of the Google Search ranking documents that were made public yesterday morning. Everyone has been asking, why has Google not commented on the leak. Well, Google has finally commented – we spoke to a Google spokesperson about the data leak. Google told us. Google told us that there are a lot of assumptions being published based on the data leak that are being taken out of context, that are incomplete and added that search ranking signals are constantly changing. This is not to say Google’s core rankings principles change, they do not, but the specific and individual signals that go into Google rankings do change, Goog
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