The Holiday 2024 Shopping Season Will Be Unlike Any Other ...Middle East

Beautiful mixed race mother and teenage daughter enjoying christmas shopping in the high street getty As we approach the 2024 holiday season, marketers are facing an unprecedented confluence of major events that will shape consumer behavior and spending patterns. The Summer Olympics in Paris, a contentious presidential election, and a shortened holiday shopping season will all intersect, creating challenges and opportunities. Here’s how marketers can strategically navigate this unique landscape to maximize engagement and revenue. Understanding the Macro Economic Environment Consumer spending has shown resilience in recent years despite global challenges such as the COVID-19 pandemic, infl

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