The frontline battlefield for market dominance between Google Cloud Platform (GCP), Amazon Web Services (AWS) and Microsoft Azure has largely shifted from the cloud to generative AI (GenAI), as each seeks to deliver new large language models (LLM) for a growing range of use cases and devices. Research company Omdia names GCP as the leader in cutting-edge AI technology while favouring AWS for price and operational efficiency. Meanwhile Microsoft, which established an early leadership position through its multibillion dollar investment pioneer OpenAI, is pivoting towards custom chips, according to the research company. During Google’s recent I/O event, CEO Sundar Pichai noted his company ha
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