Netflix plans in-house ad tech, partners with The Trade Desk, Magnite, Google ...Middle East

Coinciding with Upfronts, Netflix this week disclosed momentum for its streaming plan with ads, as well a move to bring ad tech in-house and partnerships with The Trade Desk, Magnite and Google. Netflix with Ads now counts 40 million monthly active users across 12 countries. The ad tier was first introduced in late 2022 and the latest metrics are up from 5 million MAUs a year ago and the 23 million MAUs Netflix last disclosed in January. The plan with ads is driving over 40% of all Netflix signups in markets where it’s available. And viewers on ad-supported plans are watching for healthy clips. According to the company, over 70% of its ad-supported subscribers watch for more than 10 hours

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