E.W. Scripps Repositions ION As A General Entertainment Network, Highlighting Live Sports In Pitch To Ad Buyers ...Middle East

E.W. Scripps, which acquired ION in 2020, is repositioning the broadcast network as a home for general entertainment and live sports. WNBA and National Women’s Soccer League games will now occupy weekly slots in the programming lineup, which had historically consisted only of syndicated fare. Many of those off-net titles will remain, with Bull a […]

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