Women’s Sports’ TV Rights Boom May Have Finally Arrived ...Middle East

For years, women’s sports was an afterthought for TV, frequently relegated to ESPN2, Fox Sports 2 or ESPNNews, if they were able to secure TV rights at all. It was a self-reinforcing cycle of denial: Women’s sports didn’t rate, so the demand for the rights wasn’t there. But the games rarely got play on the […]

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