By Braden Keith on SwimSwam European Aquatics, formerly LEN, has unveiled a new brand, which it says is the “first major milestone of the European Aquatics’ Strategic Plan 2024-2030). Formerly the Ligue Européenne de Natation, European Aquatics announced a name change last year as it continues to further align itself with World Aquatics (formerly FINA), which underwent a similar rebrand in recent years. Like many international sporting organizations, both LEN and FINA were French-language names, established in a time where French was the lingua franca for much of the world. As English has supplanted that, though, more-and-more organizations have begun moving to English monikers. While some
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