Outlook for 2024: the Rise and Rise of Experiential Travel ...Middle East

Seeking unique travel experiences will remain a robust trend in a growing global tourism market in 2024, which has major implications for hotel operators. Predictions paint a rosy picture for travel in 2024. UNWTO expects international arrivals to finally return to pre-pandemic levels, and even exceed 2019 figures by 2%. Airline connectivity may further rise this year from 89.5% of pre-pandemic levels in 2023, IATA said.

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