Comscore Wins Media Rating Council Accreditation for Some National, Local TV Measurement ...Middle East

Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national and local TV-audience measurement services for households and average audiences, a critical win that threatens to erode Nielsen’s dominance of the field. Comscore has been working for months to win backing from the MRC, an independent industry organization that scrutinizes […]

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