Comscore Wins Media Rating Council Accreditation for Some National, Local TV Measurement ...Middle East

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Comscore Wins Media Rating Council Accreditation for Some National, Local TV Measurement
Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national and local TV-audience measurement services for households and average audiences, a critical win that threatens to erode Nielsen’s dominance of the field. Comscore has been working for months to win backing from the MRC, an independent industry organization that scrutinizes […]

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