Michael Cieply: Deal Anxiety–Why The Oscar Bump Isn’t Enough ...Middle East

We’ve raised a cheer for the March 10 Oscar broadcast’s audience bump, up 4 percent, to 19.5 million viewers from 18.8 million a year ago. The total should stretch toward 21 million when digital viewers over seven days are finally added in. (Social media presence will also have grown.) That’s not bad, given precipitous declines […]

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