Welcome to Billboard Pro’s Trending Up column, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. This week: A much-shared fan reaction to a Taylor Swift Eras performance results in big gains for the ballad in question, an unusual pop artist goes viral in an even more unusual way and we may have the first post-Beyoncé hoedown hit. Taylor Swift’s ‘Exile’ Sees Uptick Following Swiftie’s Viral Reaction Vid
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