While this story itself isn’t a thing of the new, the X (formerly Twitter) trend #HYBEDivestFromZionism may likely have caught your eye lately during daily internet scrolling sessions. Fans of several groups under the HYBE label banner (BTS, SEVENTEEN, TOMORROW X TOGETHER, LE SSERAFIM, NewJeans, ENHYPEN and others) have called a boycott campaign to action, urging the Korean entertainment company to dismiss its American unit’s CEO, Scooter Braun. While the campaign rages on and continues to spread awareness like wildfire, BTS fans, aka ARMYs, have especially taken the pioneering stand against Braun’s alleged support of Israel as the ravaging conflict continues to tear down Palestine’s Gaza
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