At this point, it's common for beauty products or certain trends to go viral online. What's a bit more unusual is for a technique to get the entire beauty industry talking. Of course, it would be none other than legendary makeup artist Pat McGrath who achieved this feat when she created a porcelain-doll skin look for the Maison Margiela artisanal spring/summer 2024 show. After people on the internet begged her to release the details of the makeup look, McGrath hosted an Instagram Live where she re-created it and broke down all of the products she used. In the process, she revealed a unique technique for applying lipstick: rubbing it onto the back of her hand, warming it up, picking some up
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