“South Africa’s sporting heritage and passionate fan base have contributed to the market’s growth. With strong traditions in rugby, cricket, and soccer, sporting events in South Africa attract large crowds and generate significant revenue and partnership opportunities for domestic and global brands. If you’re looking to tap into a market with a rich history and a loyal following, South Africa’s sports industry is a great place to start,” said Kuntal Sampat, COO and Co-founder at LootMogul. “In December 2023, the LootMogul team and I embarked on a thrilling month-long journey to South Africa to witness the highly anticipated India vs SA Cricket Series. Throughout my travels, I immersed myse
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