Parle extends partnership with Celebrity Cricket League for the upcoming 10th season ...Middle East

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CCL that brings 200+ actors from 8 different languages together starts from February 23 in Sharjah (Representative Image: Alessandro Bogliari via Unsplash) Parle Products has extended its partnership with Celebrity Cricket League (CCL) for its upcoming 10th  season. For about seven seasons, Parle and CCL have built a relationship on shared values of passion, talent, and innovation. As the co-presenting sponsor, Parle, through its brand Parle 20-20 has planned a initiative called Parle 12th Man, where Parle 20-20 customers will get an opportunity to be a part of their favourite CCL teams across India. To activate this, Parle has printed around 15 crore biscuit packets carrying iconic

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