The parent company of multiple fast-food brands including Taco Bell, KFC and Pizza Hut says its sales took a hit in the fourth quarter amid ongoing tensions in the Middle East. Yum Brands CEO David Gibbs said during a call with investors Wednesday that "top-line sales were impacted by the conflict in the Middle East region, with varying degrees of impact across markets in the Middle East, Malaysia and Indonesia." “This represented a low-single-digit headwind to Yum’s overall sales growth,” Gibbs said, adding the company expects the impact on sales to decrease over the course of 2024. Yum Brands is at least the third restaurant giant to report weaker sales that they claim to be a
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