Crypto.com Arena and its concessions partner, Levy Restaurants, broke their previous record for food sales at this year’s 66th Grammy Awards, averaging $97.17 in sales per person, says Lee Zeidman, president of Crypto.com Arena, Peacock Theater and LA Live. The sales figure was enough to top the record per cap of $95.94 at last year’s Grammys. With an arena attendance of approximately 11,000, Levy’s final food sales figure for Sunday evening (Feb. 4) was well north of $1 million. The 66th Grammy Awards also generated merch sales of $5.14 per attendee, featuring items designed and manufactured by the Recording Academy
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