Switch on the TV, and you’ll be hard-pressed to find a sports team not endorsed by an online betting company. The online gambling market in South Africa is set to hit a revenue of USD 828.50m this year, with an estimated 3.6 million users by 2028. As the wave of online gambling sweeps across South Africa, the importance of affordability analysis intensifies, impacting not only individual consumers but also shaping the trajectory of the betting industry and the nation’s economic landscape. Leveraging Gathr‘s affordability analysis tool, let’s delve into the spending habits of South African consumers, unravelling the intricacies of their betting transaction. Transactional behaviour of gam
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