NEW DELHI: Indian conglomerate Tata Group has bagged the title sponsorship of the Indian Premier League (IPL) for 2024-28 for a “record-breaking” US$300 million (RM1.4 billion), the league organisers said on Saturday. Backed by celebrity franchise owners and featuring the best players in international cricket, IPL has become the world’s richest T20 tournament with an estimated brand value of US$8.4 billion. It has been a cash cow for the Indian cricket board (BCCI) with the 10-team league’s 2023-27 media rights fetching US$6.2 billion. Tata Group has been the title sponsor of both the men’s IPL and the Women’s Premier League, which took off last year.
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