Cricket franchise leagues provide growing competition as DP World ILT20 set to start in UAE ...Middle East

Hard on the heels of the first matches in cricket’s SA20, the DP World ILT20 (International League Twenty20) will open on Jan. 19 in Dubai. Both tournaments are showcasing their second editions, and both regarded their first editions as successful. SA20 was rewarded with the purchase of three-quarters of tickets across all fixtures and seven sold-out matches, including the final. That was not the case for ILT20, but it boasted live viewing figures of more than 200 million on ZEE’s linear and digital platforms. It was also broadcast on CricLife throughout the UAE and the Middle East and North Africa region. SA20 is shown by Viacom18 to Indian viewers, a critical market for the tournamen

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