Did Equinox Just Make the Most Artsy Fitness Ads of All Time? ...Middle East

Though the work may pop on social, “We are not interested in a ‘like’—we’re interested in evoking a feeling,” Mayer says. “Desire is not passive, nor are those who engage with our material. This campaign highlights a life lived, not seen through a screen.”  The target audience consists of “those who voraciously pursue or those who will see this creative and in turn feel seen.” But why pomegranates? “In Greek mythology, pomegranates are often associated with the myth of Persephone and Hades, symbolizing life, regeneration and the cycle of the seasons. Some historians believe the apple Eve was given in the Garden of Eden was actually a pomegranate,” Mayer says. “Luckily for us, this loaded v

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