Welcome to 2024! This is the time when marketers are looking for new trends and insights that can power their brands during the new year. Several consulting and research firms have duly produced reports on the big consumer trends for the year ahead. However, there is a boring sameness to many of these reports. So, even while we scan these, where can we turn to for fresh consumer insights? Here are some interesting places: New Year’s resolutions So many people make resolutions for the New Year. These resolutions also signal some of their most important needs for the year. For 2024, many surveys have thrown up “improve fitness” as a top resolution for over 40 per cent of all affluent and
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