GroupM Launches Ad Innovation Accelerator, A Cross-Industry Effort To Evolve Past 30-Second Spots ...Middle East

As connected-TV ad spending continues to surge, the GroupM Ad Innovation Accelerator has launched as a cross-company program designed to bring about an evolution of the living-room ad experience. GroupM, the media investment arm of WPP, says the initiative is “aimed at redefining engagement between advertisers and audiences.” BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and […]

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