Paramount Global will rebrand the linear Showtime cable network as Paramount+ With Showtime early next year. Confused? We are too.We learned about the shake-up yesterday via Variety. Apparently, the change means the premium cable network will add select Paramount+ original series in what we can only guess is a push to to make more off the shows it pays for on Paramount+ - remember, both Showtime and Paramount+ are owned by the same company.The odd Paramount+/Showtime situation has been confusing one for the past two years or so, and unless the marketing is concise and crystal-clear, consumers might not respond as well to the news as expected. Read more
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