Consumer data and your digital identity are no longer confined to the virtual world of Facebook, Instagram, or Amazon Prime. In fact, with every passing day, the online presence of an average U.S. consumer continues to expand. From email addresses and phone numbers to shopping preferences and birthdates, companies and data brokers are cleverly compiling these into a valuable data profile. The primary aim? To gain a deeper understanding of consumer needs and desires. The irony, however, is that most consumers are oblivious to this or aren’t given a chance to consent. “My face is part of the data that’s being captured, my behavior, and all of that gives off many more pieces of information a
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