Nina Dobrev, best known for her role as Elena Gilbert on The Vampire Diaries, is facing backlash online after her promotional post left fans shocked, frustrated and even hurt by her choices.
The Degrassi alum, who recently turned heads for swapping her signature brunette locks for a blonde ‘do, took to Instagram to promote Muse on the same day it was launched by Meta.
Muse is described as “the world’s first personal AI agent built for everyone,” with the press release boasting that it “actually does the work for you.”
“Meta built Muse from the ground up to be a safe, secure, private, and widely available personal AI agent,” with the release emphasizing that users stay in control of their Muse and decide how much access it gets to their lives.
“It can handle tasks, like sending an email or booking travel, and it can take on big audacious goals,” noting that it can open a browser, fill out forms, and negotiate on their behalf.
“Turns out I didn’t need to get my life together. I just needed Jack ? Make your own with @Muse,” Dobrev wrote in the caption.
In the clip, she reveals that her AI-generated fox helps her plan trips with her friends, “turning chaotic chats into actual decisions and quality time.”
The video showcases how Jack plans the whole trip for Dobrev, taking action on the itinerary and acting like a travel concierge by finding flights and picking hot spots for the squad to check out.
“My muse did all the logistics, booking and research behind the scenes,” she explains.
“Technically, my muse planned it, but I’m taking credit,” she cheekily concludes.
View this post on InstagramThe backlash was swift, with many criticizing the use of AI in everyday life and warning about its growing strain on resources.“girl… seriously with the AI ??? hard pass” one wrote, as another added, “This hurts. You are literally my favorite actress and this is such a punch in the gut. I cannot believe you would promote AI.”
“Girl the bag is not worth it when it is for AI!!! ???” one wrote, as many more chimed in, “wow, what a let down… hope the cheque was worth it” and “Damn, there goes all the personal assistant jobs. ?”
“there’s still time to delete this,” another exclaimed, with others pointing out, “this is very very disappointing.”
A few came her to defense, however, as one expressed, “I don’t use ai and i’m not going to but i’m also not expecting celebs to stop working because I don’t like a product.she’s doing a promo, it’s literally her job.If celebrities had to boycott every industry with ethical issues, what would they even be allowed to promote?”
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