The game of golf is undergoing a complete transformation in all aspects, including a player’s swing, round strategy and even the equipment they utilize. This revolution is being driven by scientific advancements, data analysis, machine learning and cloud technologies. “In partnership with HPE, we were very keen that this wasn’t just about technology for the Ryder Cup — this was an innovation platform,” Michael Cole (pictured, right), chief technology officer of the PGA European Tour and Ryder Cup Europe. “We were hosting the Ryder Cup, arguably one of the world’s top five sporting events, in their historical city of Rome. Our challenge was how we were going to bring technological innovatio
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