The Peso Pluma Effect: Unveiling the Strategy Behind Variety’s Breakthrough Artist of the Year ...Middle East

The fact that Peso Pluma has become a driving force in the growth in popularity of regional Mexican music is a sign of how much the centuries- old genre has evolved in recent years. “He looks like a rocker; maybe he could be a rapper,” Peso’s manager, George Prajin, says of the 24-year-old artist. “The […]

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