If you spot a winding line of people dressed in immaculate carpenter pants, crisp knit vests, baseball caps and leather loafers or New Balance sneakers, chances are you’re looking at the queue for New York City menswear brand Aimé Leon Dore (ALD). Since opening in 2022 in London’s Soho, the flagship store has followed in the footsteps of its NYC locations, attracting crowds of Gen Z and millennial consumers as one of the most hyped brands in menswear. Fueling the dominance of today’s preppy Ivy League trend, ALD has it-boy status, constantly selling out collections, and assisting New Balance in regaining popularity through consistently dropping cult sneaker collaborations since 2019. Simila
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