Even after Britain’s ban on indoor smoking came into force in 2007, the smell of cigarette smoke was never far away. It wafted across pub gardens and lingered outside workplaces. Today you are almost as likely to inhale the scent of blue razz lemonade or the “refreshing, mellow tones” of watermelon. image: The Economist Almost one in ten Britons is now a regular or occasional user of electronic cigarettes. On current trends (see chart) vaping is set to become more common than smoking by the mid-2020s. But many in the industry fear that a government consultation, due to conclude in December, will be followed by a regulatory clampdown. Catering to Britain’s 4.7m vapers is increasingly big
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