The Beauty of Mushrooms ...Middle East

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Mushrooms: they're tasty to eat, cute as decor (Gen Z knows), and apparently, really good for your skin. Over the last few years, the skin-care industry has boomed, bringing buzzy new ingredients with it. At the top of that list are mushrooms of all different varieties. This has led to a phenomenon dubbed the "shroom boom" in the world of cosmetics. The superfood has been used in traditional medicines and topicals for centuries to treat a myriad of concerns, both internally and externally. But the Western market only recently caught on. Now, not only is it common to find products formulated with fungi but it's also often touted right on the front of the packaging in big bold letters. "It'

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