Cruise ships at the Port of San Diego. Photo credit: Courtesy of the Port San Diego has welcomed an estimated 30.5 million visitors who collectively stayed longer in the region and contributed a record $14.28 billion in direct spending locally. The sum represented a $1 billion increase in 2023 as compared to the previous fiscal year. The San Diego Tourism Authority announced the numbers ahead of its 69th annual meeting held at SeaWorld San Diego Thursday with nearly 600 local tourism and hospitality leaders, community stakeholders and elected officials in attendance. Tourism officials also revealed new data about economic impacts and visitor attractions, as well as new internat
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