By 2017, nightlife venues in Berlin were closing so quickly that the phenomenon had been dubbed clubsterben — “club death.” As a result, the city — where nightlife is so woven into the social fabric that the local government has its own club commission — began scrambling to save venues, which were shuttering due to increased gentrification. One of the agencies they called for help was VibeLab, an Amsterdam-based consulting and advocacy agency that works to protect nighttime economies and cultures by using the language most city officials know best: data. In Berlin, the company’s research resulted in the creation
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