Arc’teryx unveils touring film exhibition in China to publicize new brand campaign ...Middle East

Overview Canadian outdoor equipment brand Arc’teryx is hosting a touring film exhibition in China from October 25 to December 25 to publicize its new brand campaign, titled No Wasted Days.  Arc’teryx’s No Wasted Days campaign celebrates uncommon journeys and unexpected protagonists in the mountains. Photo: Arc’teryx Showcasing nine short films commissioned by the brand that pay tribute to the mountains, the pop-up’s first stop was at Sino Taikoo Li, Chengdu, where the brand set up an immersive space to show a film named Continuum. The flick stars six winter sports athletes in partnership with Arc’teryx and tells the story of how they repurpose the brand’s signature shell jackets as tents. Th

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